Multi channel partnerships to accelerate event ticket sales and raise brand awareness for Eventim. They all share similar characteristics

 

• On pack and in-store channel advertising of the promotion

• Outdoor amplification using 500 billboards in the UK

• Online / mobile phone execution via magic  moments winning mechanism

• Capri-Sun campaign marked the first time a brand used ticket vouchers as a prize in the UK

• Ribena was very a complex campaign using a collective prize fund instead of vouchers