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STARLITE GROUP      Madrid ( March 2024 - present )

Head of Tickex    (Ticketing & E-Commerce)                                                                                                                        

Leading new product development for this music and entertainment group.

 

Our live entertainment properties include:

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  • Starlite Occident music festival in Marbella

  • Christmas by Starlite concert series in Madrid

  • Brilla Torrevieja festival

  • Concerts at Plaza Alicante

  • Mar de Sons Festival 

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Tickex is a digital concierge for live experiences expected to launch in 2025.

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UTOPIA MUSIC      Barcelona  (Jan 2022 – July 2023 )

Director of Operations, Spain  / Head of Music Supervision Services                                                                                                                               

  • Drive growth for Utopia Music in Spain and manage cross-functional teams (product, engineering, legal, marketing)

  • Opening an office in Barcelona, with full ownership of local P&L, communications and marketing.

  • Setting up the territory sales strategy for each of the business units in Spain (financial services, creator services. publishing, distribution,  and music supervision services)

  • Heading up Music Supervision Services and guiding new product creation strategy for Sync

  • Negotiating data partnerships for new product development, specifically for Sync

  • Managing Musimap enterprise customers including the Warner Music Account globally

  • Signing up new customers in Spain, mostly film and TV composers

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SELF-EMPLOYED       London & Barcelona  (May 2015–  Jan 2022)

Marketing, Comms and Sponsorship Consultant                                                                  

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Key clients on retainer:

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AXS.COM       London  (Sept 2013 – Apr 2015)

Marketing Director, Europe                                                                     

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Primary contact for AXS Client Marketing across Europe.

 

Focus on driving incremental ticket sales and incremental revenue across channels, and  building brand awareness. Key responsibilities in Europe included:

 

  • Designing and executing all marketing activity (digital, mobile and traditional)

  • Establishing KPI’s and Budgets in each European market

  • Overseeing PR strategy with retained agency (launching in new European markets)

  • Establishing and managing affiliate network and partner activations.

  • Driving acquisition through affiliates, PPC and strategic retail partners

  • Developing content strategy (SEO – Examiner project, Social Media)

  • Managing CRM strategy (newsletter, solus emails and customer services emails)

  • Working with current sponsors developing new sales and distribution channels

 

 

BACKBEAT @ PLANET ROCK RADIO STATION.    London  (Aug 2011 - Jul 2013) 

Managing Director                                                                                           

 

A joint venture business with Planet Rock radio station. Backbeat was a lifestyle marketing and sponsorship agency that provided bespoke consultancy for e-commerce and brands, with strong focus on new technologies.

 

Clients included

  • Samsung (first ever Ticketless events using RFID in Europe - watch it here )

  • Intellitix (representation of this technology for brand marketing solution sales worldwide)

  • Ticketea.com  (digital marketing strategy for Spanish ticketing market - placement as Marketing Director)

  • Jaguar  (shaped a loyalty travel booking club and a music partnership with Lana Del Rey )

  • NME and Planet Rock  (review ticketing strategy and online acquisition strategy for VIP subscription club)

 

 

EVENTIM.CO.UK.        London  (Mar 2010 to Apr 2011)

Business Development Manager & Head of Marketing      

 

  • Securing new content deals with ticket suppliers (promoters and venues), special offers, and pre-sales.

  • P&L owner, responsibility for sales and margin delivery across all marketing channels – online, SEO/PPC, and affiliates.

  • Creating the annual marketing strategy for years 2010 and 2011 (KPI’s and Budget)

  • Establishing an affiliate network and recruiting key media partners

  • Driving incremental online sales through partnerships with brands (Capri- Sun, Ribena, Visa and Caffe Nero)

  • Managing search, CRM and social media teams

  • Setting up analytic reporting tools and processes 

 

 

TICKETMASTER.CO.UK      London  ( Mar 2009 to Mar 2010)

Online Partnerships Manager                                                  

 

  • Managing affiliate program in the UK for Ticketmaster and Ticketweb

  • Creating bespoke international multi channel marketing plans for UK owned tours 

  • Find and test new go-to-market channels to generate B2C and B2B leads to increase ticket sales            

  • Negotiating presales and offers on behalf of key partners and in coordination with Event Producers

                           

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7DIGITAL.COM.         London   (Jun 2008 – Mar 2009)

Sponsorship Sales Manager                 

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  • Designing and selling advertising funded online content promotions within our European download stores

  • Selling and implementing: branded music playlists, free download Fridays and branded features

  • Clients included Creative Labs, Orange, Caffe Nero, Eurostar, Sennheiser, and Logitech.

 

 

ENTERTAINMENT MEDIA RESEARCH.     London  (Jan 2007–May 2008)

Director of Brands and Agencies  

 

Developing new business from brands who are entertainment stakeholders. Projects include:

 

  • Branded live music events in Europe (Ibiza Rocks for Sony Ericsson)

  • Launching new on demand music services (Nokia online music store, Haygarth)

  • Tracking demand for entertainment content in mobile platforms (O2)

  • Pre –testing the launch of IPTV services (Com Hem,Huge Entertainment, Engine Group)

 

 

MUSIC BY DESIGN.           London  (Sept 2005 – Dec 2006)

Sales & Marketing Director         

 

Boutique music production company creating bespoke music for advertising agencies and tv producers.

Campaigns : McDonalds (Leo Burnett), Fairy (Grey), Nokia (Grey), Always (Leo Burnett), Flash (Grey), Ribena (Ogilvy), Toyota (Saatchi & Saatchi) , Bacardi (Y&R), Oxfam (Draft),Wireless Festival (Livenation), Bremner, Bird & Fortune (BBC)

 

 

UNITED INTERNATIONAL PICTURES.       London  ( Jul 2004 to Sept 2005)

Licensing & Business Affairs Assistant                                                     

 

Maintaining communications with European offices regarding film acquisitions and upcoming releases

Making sure UIP achieve targets set up by European Commission regarding local film acquisitions

Updating the department on copyright matters / liaising with FACT and the Motion Picture Association

Answering queries regarding film rights and granting licenses for exhibitions

 

 

BMG MUSIC PUBLISHING UK.          London (Sept 2003 – Feb 2004)

Copyright & Licensing Manager                                                         

 

Investigating missing royalties for BMG UK writers and reporting the problems to MCPS-PRS

Analysing copyright disputes between publishers, writers and European collecting societies.

 

 

PRS FOR MUSIC.      London    (Apr 2001 – Jun 2003)

Copyright Research Officer                                                                         

 

Account manager for Sony Music, Universal Music, Ministry of Sound, The Really Useful Group

Solving complaints from members regarding Copyright Registration and missing royalties

Researching false duplicate claims and copyright infringement claims internationally

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